As a small business owner, undoubtedly marketing features fairly high on your list of priorities. But, with time a precious commodity sometimes it helps to have an idea of where to start on certain tasks. You may have previous experience in marketing, or have never even attempted it before.
So, where do you begin? What should the focus be? This is a question I get asked a lot.
To help you get the most out of your marketing, here are our top six small business marketing tips to get you started:
1. Get blogging and focus on quality content
A steady stream of relevant and helpful content will significantly help your Google rankings. You might already have a blog but how frequently are you updating it? What tips and insights are you offering your readers (and potential customers) which might help them solve a particular problem? Get your content right, the traffic – and conversions – will follow. Read some of our tips on creating a great blog here.
2. Think mobile
More content is being accessed via mobile than desktop PC. Research published last November by Statcounter, a company which tracks internet access, found that there is little or no gap in UK users accessing websites from a mobile or desktop. Google also released similar findings in 2015. So, whatever you do online, think mobile.
3. Email marketing
It’s easy to dismiss this as an option because of the perception that it is no longer relevant or will just be viewed as spam. Actually, the complete opposite is true. Email marketing is one of the most successful strategies available. They key to success is to make sure that content is helpful and valuable, is clear and that you are not seen to be spouting sales pitches every which way. This isn’t about you, it’s about your customers. Give them what they need.
4. Combine data and knowledge
There is a trend at the moment to become more data-driven and use analytics to inform all sorts of business decisions. While having data is no bad thing (see point six below), small organisations don’t tend to have high-end sophisticated data sets to use – but you don’t need it. Just be a little bit informed about your customers, their behaviour, what they like and don’t like. Use the data to enhance, verify or dispute existing knowledge and insights that you have.
5. Lights, camera, action!
Research suggests that video content generates 41% more web traffic than non-users of video. Almost 80% of small-business owners who have used video have said that it has had a positive impact on their business. The trend in increased video usage is only expected to continue. Camera-shy? Don’t worry, animation works just as well too and it needn’t cost a fortune. There are many sites which can help you do this. Give us a call if you need some advice.
6. Get better at listening to your social feeds
Most businesses today have a social media presence. In most cases organisations are great at responding to customers, posting updates, sharing useful insights and so forth. But, if you’re not using the analytics the sites can offer you, you may be missing out on valuable information that can help inform your business.
Are you trying to tackle a particular marketing challenge? Or is there something you just need to ask an expert about? Get in touch today for a free 30 minute consultation.