About The Client
Vero Screening is an employment screening company based in the city of Brighton & Hove, East Sussex, offering candidate and employee background checking, reference provision and other screening services.
About The Work
Vero Screening had a great brand and website in place but had not really touched on much more marketing than that, though they were growing steadily. They were looking for a marketing consultant to help them formulate a marketing plan for the business and help execute it, to drive further growth in the business. They chose to work with us out of 7 other interviewed parties.
We worked with the management team to formulate a marketing plan which included getting under the skin of the business at various meetings and once defined, presenting the marketing plan to various teams, and The Board. The next project was to define a Content Marketing Plan which would drive engagement, hire and manage an SEO agency, begin to build social media profiles on Twitter and LinkedIn, source a copywriter to start to produce lead magnets and ensure the email marketing was on target and GDPR compliant.
On an ongoing basis we provide marketing management and consultancy to Vero Screening including:
- Marketing and Content planning
- Content development
- Social media management / listening / content curation
- Overseeing of the SEO Services