It’s tough out there for small businesses. I know it – I am one too! Marketing yourself on a budget can feel like an uphill struggle.
SME’s face a challenge with marketing themselves. Small (or in some cases no) budget, lack of marketing knowledge, not knowing who to ask for help and being fleeced by expensive marketing agencies are things I see my clients struggling with time and time again.
This is why I set up Kameleon – to make marketing possible and affordable for small businesses and to nurture long term partnerships with small businesses looking to grow.
So – this might help! Here is a list of 10 ways to market your business on a budget or for free. Not all of these might be suitable for your business, since of course every business is different. But there will be at least 1 thing here you can do – so you have no excuse!
- Set up a Facebook business page and start to build your online market by sharing it, asking friends and family to share it and post valuable, engaging content there.
- Start to build an email subscriber list – email is still one of the most cost effective tools out there to generate leads.
- Reach out to friends and family and ask them to refer, share and promote your business – they will want to help and you never know when a referral might come your way.
- Attend networking events in your local area – Google it to find out what is on or contact your local Chamber of Commerce about trying one out. You might not enjoy small talk, so choose an evening event which is less formal. These can be really enjoyable and you can make some great long term contacts too. Remember, every new person you meet is another voice in your marketing network!
- Guest post or blog on someone else’s website – this is a great way to get your name out there and a link back to your website.
- Interact and engage in relevant Facebook and LinkedIn groups – keep an eye on discussions and post where relevant including a link to your Facebook page or website if it’s appropriate.
- Update your email signature to include your logo, website and social links. You can use a tool like Wisestamp – https://www.wisestamp.com/
- Put your business on local directories like Yelp and any others your potential clients may use.
- Use special offers to entice new business. Use loyalty offers to keep the clients you already have – current client repeat business can be vital bread and butter.
- Set up a LinkedIn account and connect connect connect with everyone you know, including clients and suppliers. You never know when you might need them in the future.
So it’s over to you. How many of these can you do this month?!