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Project Description

Branding, Marketing planning, Websites
Project URL
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SignVideo are a London-based, deaf-led organisation. They provide live British Sign Language interpreting services vis video, enabling deaf BSL users in the UK to have equal access to communication, customer services and on-location help as hearing people.

“We contract Karan as our Head of Marketing during which time she has delivered a fantastic new brand image and a new and accessible website for us. As a social enterprise dedicated to providing services for the British Sign Language community, our market positioning has a number of complex and sensitive factors in which to take into account and we have been delighted with how Karan has integrated herself not just in to our business but also the sector as whole (the Deaf BSL community and those providing services to it), as a consequence of which she is developing creative and quality programmes in support of our efforts. Karan has proven to be a dedicated and hard-working professional managing all aspects of our marketing effectively and professionally, from day to day people management through to the writing of press releases to creating and managing our marketing budget and leading the marketing strategy for the company.”

Mark Hudson, MD
Mark Hudson, MD

What we did

We currently provide outsourced marketing management to SignVideo as their Head of Marketing and manage all aspects of the marketing side of the business, from budget to staff, social media to online marketing management.
One of the first things we did at SignVideo was to update the brand and website which was over 10 years old. The business is moving into competitive waters with ambitious plans for growth in the B2B space. The logo you see here is the beautiful logo we developed and has been very well received in the market.
As part of the new brand, a new website was required. The site had to cater for two markets - B2B and B2C - which was challenging. However we got there, and after a lot of hard work, many copywriting hours, even more project management hours and a lot of coffee, we launched the site to fantastic feedback and a jump in SEO from nowhere, to page 1 of Google.