Email marketing has changed a lot in the last few years. Spam is no longer accepted by customers or email marketing providers. It used to be that you purchased data, pinged them a well crafted email and expected a 2% response rate. That has all changed.
Content marketing is basically the process of providing valuable and relevant content to the reader, consumer, customer, target. People are so time poor and overloaded with communications that they don’t want emails they did not ask for. They don’t want irrelevant material filling up their already bursting inboxes. This is why email marketing has become a tool to provide information to those that choose to hear from you – and this is good news, as it improves conversion rates dramatically. The downside is it takes a lot longer to get there.
Building up an opt in email list, or even better a double opt in email list, is hard work and a long slog. However the people that sign up, are those that want to hear from you and are interested in what you have to offer. And these are the best targets for you and the ones most likely to a) convert and b) refer to others. It’s about respecting the needs of your audience and allowing the chance to choose to subscribe or unsubscribe without hassle.
We can help guide you through the process of setting up your email platform and subscriber list and can even manage it for you if you don’t have time. We produce email newsletters and marketing shots for clients on a project basis and simply charge for the time taken to produce the email. We can help you write it too if you like and if you email a lot, we can use A/B testing to see what’s working and what’s not working so well. This in turn helps to refine your email marketing strategy in future.
If you are thinking of starting an email newsletter, you might like to grab a cuppa and read our blog “Email newsletters: are they worth it?”.
Kameleon Marketing offers flexible, affordable marketing services for small businesses and is based in the beautiful city of Brighton & Hove. We work with clients from all over East Sussex, West Sussex and Surrey.